A friend of mine is a coffee connoisseur and wanted to meet up at a new coffee shop called FARENHEIT at Jarvis and Lombard. The only indication that this place was a coffee shop was a small sandwich board outside of the front door with a big letter F in red on it and in small little letters underneath it said Coffee.
It's almost like a secret club location. You would never know about it unless you happened to walk by and noticed the sandwich board or you knew someone who was an ex Starbuck's employee with an affinity for coffee. The owner is obviously passionate about making a quality coffee and has won awards doing it. I got to meet the owner and their in house baker while I was there. They were both very sweet and I hope they have a successful place.
I tried the Mocha and was impressed by the hand poured Turkey design on the top.
I also tried the lemon Madeleine's. Nicely made and tasty.
What I am worried about is that this place may be missing out on potential business and may have a hard time sustaining itself. There is no sign that it is a coffee shop on the window on Lombard Street so you wouldn't know what the place is unless you looked in the window. If you are driving by and see the F sign you wouldn't know what it was because you wouldn't be able to read Coffee at the bottom of the sign. When you walk by and see the window you see unfinished wood counters that make the place look like it's still in progress. There is no seating whatsoever making it difficult to meet friends there unless you plan on standing at the counter tables. The only food is about half a dozen sweet baked goods so it won't promote people going in at all hours and spending more money. You would never know the quality of the coffee unless you knew someone that knew the owner or his previous shops.
So I do hope word of mouth spreads so that this coffee savvy owner has the chance to compete with the big coffee guys. Support your small local businesses and give FARENHEIT a try.