Rice Krispie Treats turn into Real Toys for Kids

It’s The Most Wonderful Time Of The Year…

Toy-shaped Rice Krispies Treats Transform Into Real Toys 

For Canadian Children in Need This Holiday Season

Snowman Igloo with Rice Krispie treats

When you think about Christmas time you think about all the snow, treats, presents and family and friends.  It's supposed to be the most wonderful time of the year so they say.

Sadly, however, the holidays don’t shine as bright for everyone. Many children across Canada will go to sleep on Christmas Eve knowing that there may be nothing waiting for them under the tree the next morning.

To ensure no child goes without this holiday season, Kellogg’s Rice Krispies* has once again partnered with The Salvation Army for the Rice Krispies Treats for Toys program. This annual tradition, now in its fourth year, has raised more than $100,000 and makes giving back easy by transforming delicious Rice Krispies treats into real toys for less fortunate kids.

With the Kellogg’s Rice Krispies Treats for Toys program, holiday treat-making is a fun, delicious family activity and a tangible way to give back and create a new holiday tradition.”

I was asked to share this initiative by posting my Rice Krispie Treat Toy and posting to my social media channels and Kellogs will donate $20 for each photo posted.  I couldn't say no to this even though I have a bit of a gimp arm after falling in the subway... so excuse my messy version. I made the Snowman Igloo above with sprinkle trees.  I was also fighting the short daylight hours and a pre-made icing so this isn't perfect but that's ok, it looks like a 5 year old did it so you can let your kids go crazy trying to decorate and fabricate Kellogg’s Rice Krispies* into their favourite toys and they get to eat the treats while giving back to another child that might not have the opportunity to enjoy the treats and toys. See below for more inspiration from Kellogg's.

So you want to join in on the fun right?  Well here is what you can do too.

Make. Share. Give 

All it takes is three easy steps for parents and kids to make a big difference in the lives of other Canadian children. Here’s how:

1.       Make:  Choose a favourite Kellogg’s Rice Krispies cereal variety, like the festive multi-coloured Limited Edition Holiday Rice Krispies cereal, Rice Krispies Brown Rice Gluten-Free cereal, or even Rice Krispies with Vanilla Flavour for a bit of sweetness. Then, using the Kellogg’s Rice Krispies treats original recipe as the base to get started, create a toy-shaped treat using the recipes available on treatsfortoys.ca or get creative and design something new!

2.       Share: Take a picture of the treat and upload the photo to treatsfortoys.ca. Photos can also be shared on Twitter, Facebook, Pinterest or Instagram using #TreatsForToys.

3.       Give: For every photo received on the website or shared on social media before December 21, 2016,Kellogg’s Rice Krispies will donate $20^† to The Salvation Army to buy a real toy for a child.

For all the need to know information on the Kellogg’s Rice Krispies Treats for Toys program, check out this fun 0:30 video: http://bit.ly/2esXjUQ.

                                                                                  

Need Inspiration? Follow Our Recipes or Let Your Imagination Run Wild!

With Kellogg’s Rice Krispies, there are endless DIY toy-shaped treat possibilities. And there’s no baking required. So grab some Rice Krispies cereal, decorative icing and colourful candies, and dive into creating a unique recipe or get inspired by these creations developed by beloved Kellogg’s Rice Krispies Treats for Toys Ambassadors:

	Christmas Morning Smilies Smiles, silly faces and giggles, oh my!  Check out how to DIY these smiley guys: http://bit.ly/2fC2nWK
	Good Tidings Teddy This cuddly toy is adorable and will warm the hearts of all who bring him to life! Bear in mind these how-to steps:http://bit.ly/2f0Hia8
	Little Toy Drum With every toy-shaped treat transforming into a $20 donation to The Salvation Army to buy a toy for a child in need – this festive drum can’t be beat! See how to go from drum to yum: http://bit.ly/2eBE7qP

ABOUT KELLOGG CANADA INC.

Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our beloved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Through our Breakfasts for Better Days™ global hunger initiative, we’ve provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.

* © 2016, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.